The Retireholics are a successful 401k industry podcast, YouTube stream, and live on-stage show. One of their goals is to keep re-inventing and staying fresh regarding branding/appearance. Seventy5 Studios was tasked with creating a new look and on-stage set and showing graphics to match. The goal was to represent a more laid-back mood, that could be accessorized easily with on-stage props, could be set up quickly, and broken down even faster. Fostered a sense of beer drinking, and in classed Retireholics fashion be unexpected and fun.
approach
In keeping with the Retireholics’ irreverent and rebellious brand we created an abstract version of a beat-up trailer in the desert. Inspired by ‘Breaking Bad’ vibes, but with an abstract cartoon style. The challenge was to translate the same aesthetic to different mediums including stage backdrops, props, videos, posters, and graphics for social media.
project details
Three pieced on-stage backdrops that can be used in small, medium, and large configurations depending upon the size of the venue/stage
Colors and a graphic style that is visually beautiful, but grungy at the same time
Attention to the actual size of the trailer graphic, to give the feeling of reality
Strategic brand name inclusion with highway sign “Welcome to Retireholics”
An inventory of digital graphics, motion and still, for stage flanking screens. The cohesion of the onstage pieces and digital graphics shows intention and enhances the viewer experience